Science Backed
No-compromise products require a strong foundation of effectiveness. We achieve this through:
Holistic Problem Solving
Each product is designed from the ground up, to solve specific problems. We don’t believe in one-size fits all.
Evidence-Based Ingredients
Our active ingredients will meet or exceed the standards set by at least 3 or more independent research sources, one of which is in-vivo, or in the general population.
Safety First Formulations
We go above industry requirements to make products in pharmaceutical facilities with the strictest safety standards.
Planet Caring
We go beyond simply offsetting our impact to make sure every product sold contributes to a better world.
Sustainability is not a buzzword
We prioritise recyclable or biodegradable materials like aluminium and recycled paper while working to minimise our plastic use. This is because only 9% of plastic is recycled and at most 2x compared to 90% of aluminium which can be recycled infinitely.
Kinder Formulations
All our products are vegan certified. That means no animal ingredients or animal testing in our supply chain. More compassion and less emissions per tube.
Carbon Neutral
Our products carbon footprint is calculated from raw material generation to disposal (cradle to grave) and independently offset, so you never have to worry about your carbon footprint with our products.
Honest
Honesty means being open in what we say and how we listen.
Only Science-Backed Claims
Our evidence is cited in every piece of our communication so you can make an informed decision.
Feedback
We are always open to suggestions and don’t shy away from criticism.
Support the accountable toothpaste
Support the accountable toothpaste
The safe-if-swallowed toothpaste for toddlers aged 12 months to 3 years, made with only 6 common food ingredients
Our Impact
43+
Tonnes of CO2 offset
165+
Kilos of plastic waste collected