ETHIASPIRE
toddler toothpaste

Formulated to gently clean young teeth and fight tooth decay, all while being safe if swallowed.

ETHIASPIRE
toddler toothpaste

Formulated to gently clean young teeth and fight tooth decay, all while being safe if swallowed.

Calcium CarbonatePowered by 45% Calcium Carbonate and 15% Xylitol
Food IngredientsMade with only 6 common food ingredients
FlavoursNo added flavours, colours or odours
Carbon Neutral

Carbon Neutral certified by ClimatePartner
Sustainably PackagedSustainably packaged with unique biodegradable cap
VeganVegan.org certified

Why toddler toothpaste

Why do toddlers need toothpaste?

Because poor oral health can start early, with 24% of toddlers under the age of 36 months and 57% children aged 36 – 71 months suffering from Early Childhood Caries (ECC) also called Nursing Caries. Nursing caries refers to decayed tooth surfaces of the primary /milk teeth of children up to the age of 6. Nursing caries can cause pain and infections, and in severe cases require hospitalisation .

But why a special toothpaste?

Toddlers typically don’t have the high sugar and high acid diets of adults or older children; thus, they don’t need the harsher abrasives and cleaning agents in their toothpastes. Toddlers are also known to swallow toothpaste, up to 65% even accounting for rinsing . Most toothpastes (even children’s toothpastes) are not safe to swallow because of parabens, foaming agents or Fluoride .

Science-Backed

What we use

What we use

Active Ingredients:

45% Calcium Carbonate – Gently cleans young teeth and removes plaque. In the quantity used, studies showed that it increased mouth pH by neutralising acid created by mouth bacteria , even after 8 hours post-brushing . It is a commonly used calcium supplement in baby formula.

15% Xylitol – Fights tooth decay by starving mouth bacteria and disrupting the plaque structure, thus leading to less acid production . Just 5% was found to be equivalent to a low-Fluoride toothpaste at preventing cavities in toddlers . To maximise our toothpaste’s ability to inhibit bacterial growth, we use 15% Xylitol. Xylitol is commonly found in sugar-free foods and kids oral care products.

Supporting ingredients:

Glycerine – Acts as a humectant (retains toothpaste moisture levels). Found in baby teething gels.

Purified Water

Xanthan Gum – Our thickening agent. It is commonly used in food items like salad dressings, and baby teething gels.

Citric Acid – Our preservative. It is a weak acid found in most citrus fruits.

What we don’t use

What we don’t use

SLS or other foaming agents – Can irritate the mouth and potentially cause mouth ulcers .

Flavours, colours, odours – Teaching children new habits is tough, as “fun” flavours and colours in toothpaste can be distracting. That’s why our product is free of these distractions, so toddlers learn that toothpaste is for brushing, not eating.

Fluoride – While Fluoride is an effective anti-cavity agent, it is not considered safe to be consumed by children.

Paraben, Artificial Preservatives, Silicas, Gluten – We’ve set the bar high, so our ingredient list is short and without unnecessary or unsafe extras.

Ingredients that aren’t food grade – Which is why we can say “safe if swallowed” with peace of mind .
How is it made

How is it made?

Made in a pharmaceutical facility under WHO, PIC/S and GMP regulations

Planet Caring

Certified Carbon Neutral

Certified Carbon Neutral

Ethiaspire toddler toothpaste is independently certified carbon neutral by ClimatePartner. We have offset all carbon emissions from raw material generation to production to final transport to the customer and disposal (cradle to grave).

Sustainable Packaging

Sustainable Packaging

We have prioritised perpetually recyclable or biodegradable materials. We use a box made from 100% recycled fibres and it is printed on using soy based inks. Inside the box is an aluminium tube with a unique biodegradable cap.
Compassionate Ingredients

Compassionate Ingredients

Our toothpaste is Vegan.org certified, which means no animal by-products and no animal testing. Our product and ingredients are free from palm oil; doing a small part to help our orangutan cousins.

Responsible Manufacturing

Responsible Manufacturing

Our manufacturing partner repurposes all its wastewater for landscaping .

  • Certified Carbon Neutral

    Certified Carbon Neutral

    Ethiaspire toddler toothpaste is independently certified carbon neutral by ClimatePartner. We have offset all carbon emissions from raw material generation to production to final transport to the customer and disposal (cradle to grave).

  • Sustainable Packaging

    Sustainable Packaging

    We have prioritised perpetually recyclable or biodegradable materials. We use a box made from 100% recycled fibres and it is printed on using soy based inks. Inside the box is an aluminium tube with a unique biodegradable cap.

  • Compassionate Ingredients

    Compassionate Ingredients

    Our toothpaste is Vegan.org certified, which means no animal by-products and no animal testing. Our product and ingredients are free from palm oil; doing a small part to help our orangutan cousins.

  • Responsible Manufacturing

    Responsible Manufacturing

    Our manufacturing partner repurposes all its wastewater for landscaping .

    Honest

    Only science-backed claims

    Research-first Decisions

    All active ingredients are backed with 3 or more research papers showing their efficacy; with at least one paper from an in-vivo or general population study.

    feedback

    Transparent Claims

    All our claims are backed by independently sourced evidence that is presented openly on our website or packaging so you can make an informed choice.

    • Research-first Decisions

      Research-first Decisions

      All active ingredients are backed with 3 or more research papers showing their efficacy; with at least one paper from an in-vivo or general population study.

    • Transparent Claims

      Transparent Claims

      All our claims are backed by independently sourced evidence that is presented openly on our website or packaging so you can make an informed choice.

      ETHIASPIRE toddler toothpaste

      Start your toddler’s Ethiaspire journey

      How to Use

      Pea-sized amount
      Smear up to a pea-sized amount of Ethiaspire toddler toothpaste onto a children’s soft toothbrush or finger brush.
      Brush child’s teeth in a circular motion
      Brush your child’s teeth in a circular motion along the tooth surface twice daily.
      Spit out as much as possible
      Encourage your child to spit out as much as possible after bushing to build good oral care baits. Safe if swallowed when used as directed.
      Brush under adult supervision
      Children should only brush under adult supervision. Cap tightly after use and store in a cool, dry place. Do not use if allergic to any ingredients or if irritation occurs.

      All our products are made with

      the same principles