Responsible healthcare means answering:
Are there actual studies backing up product claims?
How much of an active ingredient is required and actually used?
Are unhealthy ingredients like SLS avoided?
Sustainability requires accountable answers:
Are carbon emissions for each product offset?
What is being done about the 1.5 billion single use plastic toothpaste tubes thrown out every year?”
Are animal by-products really required in a toothpaste?