ETHIASPIRE
toddler toothpaste
Formulated to gently clean young teeth and fight tooth decay, all while being safe if swallowed.
ETHIASPIRE
toddler toothpaste
Formulated to gently clean young teeth and fight tooth decay, all while being safe if swallowed.
Why toddler toothpaste
Why do toddlers need toothpaste?
Because poor oral health can start early, with 24% of toddlers under the age of 36 months and 57% children aged 36 – 71 months suffering from Early Childhood Caries (ECC) also called nursing caries or baby bottle tooth decay. Nursing caries refers to decayed tooth surfaces of the primary /milk teeth of children up to the age of 6. Nursing caries can cause pain and infections, and in severe cases require hospitalisation .
But why a special toothpaste?
Toddlers typically don’t have the high sugar and high acid diets of adults or older children; thus, they don’t need the harsher abrasives and cleaning agents in their toothpastes. Toddlers are also known to swallow toothpaste, up to 65% even accounting for rinsing . Most toothpastes (even children’s toothpastes) are not safe to swallow because of parabens, foaming agents or Fluoride .
Science-Backed
What we use
Active Ingredients:
45% Calcium Carbonate – Gently cleans young teeth and removes plaque. In the quantity used, studies showed that it increased mouth pH by neutralising acid created by mouth bacteria , even after 8 hours post-brushing . It is a commonly used calcium supplement in baby formula.
15% Xylitol – Fights tooth decay by starving mouth bacteria and disrupting the plaque structure, thus leading to less acid production . Just 5% was found to be equivalent to a low-Fluoride toothpaste at preventing cavities in toddlers . To maximise our toothpaste’s ability to fight tooth decay, we use 15% Xylitol. Xylitol is commonly found in sugar-free foods and kids oral care products.
Glycerine – Acts as a humectant (retains toothpaste moisture levels). Found in baby teething gels.
Purified Water
Xanthan Gum – Our thickening agent. It is commonly used in food items like salad dressings, and baby teething gels.
Citric Acid – Our preservative. It is a weak acid found in most citrus fruits.
What we don’t use
How is it made?
Planet Caring
Certified Carbon Neutral
Ethiaspire toddler toothpaste is independently certified carbon neutral by ClimatePartner. We have offset all carbon emissions from raw material generation to production to final transport to the customer and disposal (cradle to grave).
Sustainable Packaging
Compassionate Ingredients
Our toothpaste is Vegan.org certified, which means no animal by-products and no animal testing. Our product and ingredients are free from palm oil; doing a small part to help our orangutan cousins.
Responsible Manufacturing
Our manufacturing partner repurposes all its wastewater for landscaping .
Honest
Research-first Decisions
All active ingredients are backed with 3 or more research papers showing their efficacy; with at least one paper from an in-vivo or general population study.
Transparent Claims
All our claims are backed by independently sourced evidence that is presented openly on our website or packaging so you can make an informed choice.