Responsible healthcare means answering:
Are there actual studies backing up product claims?
How much of an active ingredient is required and actually used?
Are unhealthy ingredients like SLS avoided?
Sustainability requires accountable answers:
Are carbon emissions for each product offset?
What is being done about the 1.5 billion single use plastic toothpaste tubes thrown out every year?”
Are animal by-products really required in a toothpaste?
Our 3 Pillar Solution
Science Backed
We only use active ingredients with proven benefits, in quantities straight from independent, citable research papers. This means no unnecessary extras like SLS, parabens, colours and more.
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Planet Caring
Holistic environmental accountability looks like Carbon Neutral and Vegan products packaged with perpetually recyclable or biodegradable materials.
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Honest
Everything we claim will be backed by research that is presented openly.
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ETHIASPIRE
toddler toothpaste
ETHIASPIRE
toddler toothpaste
The safe-if-swallowed toothpaste for toddlers aged 12 months to 3 years, made with only 6 common food ingredients